São Paulo, São Paulo, Brazil · On-site
Posted
18-Jul-2024
Job type
Full time
Country
Brazil
Location
São Paulo, São Paulo
Lead recruiter
Thamires De Almeida Branco
Function
Marketing
Reporting Line
Diretora de Marketing
On-site/Remote
On-site
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type
Permanent
YOUR OPPORTUNITY
Nessa função você estará baseado no escritório em São Paulo junto com colegas de outras áreas multifuncionais em um modelo de trabalho híbrido com alta frequência de visitas aos pontos de vendas e eventos que podem ocorrer à noite ou em finais de semana. Você será parte de um time integrado de Marketing e terá interações com agências, times terceirizados e possivelmente com áreas de suporte regionais.
RESPONSIBILITIES
- Controle de KPIs: Monitorar e analisar os principais KPIs do canal, garantindo a eficácia das estratégias implementadas.
- Desenvolvimento de Calendários Promocionais: Planejar, desenvolver e executar calendários promocionais em clientes do canal on-trade (bares, restaurantes e casas noturnas).
- Ativação em Eventos: Coordenar e executar ativações em eventos, assegurando que as marcas da Bacardi estejam devidamente representadas.
- Controle de Investimentos: Gerenciar e controlar o orçamento destinado a atividades promocionais e eventos, garantindo a eficiência dos gastos.
- Desenvolvimento de Materiais Promocionais: Criar e implementar materiais promocionais que suportem as estratégias de marketing e aumentem a visibilidade das marcas nos pontos de venda.
- Acompanhamento de Performance: Trabalhar em estreita colaboração com o time comercial para acompanhar e analisar a performance das campanhas e atividades promocionais, propondo melhorias contínuas.
- Aumento de vendas e faturamento nos pontos de vendas do canal eventos e on trade.
- Calendário e scorecard de ativações no tempo correto e conforme planejamento trazendo aumento de sell out.
- Melhora no desempenho de conversão e penetração das marcas nos eventos e on trade.
- Gestão eficaz do orçamento promocional e otimização de investimentos de marketing.
- Crescimento do número de parcerias e colaborações com bares, restaurantes, casas noturnas e eventos.
- Integração com outras áreas para alcançar objetivos comuns.
SKILLS & EXPERIENCE
Employee capabilities:
- Habilidades de comunicação e relacionamento interpessoal.
- Capacidade de trabalhar de forma independente e em equipe.
- Forte capacidade analítica para monitorar KPIs e otimizar campanhas.
- Excelente comunicação e habilidades interpessoais para colaborar com o time comercial e demais stakeholders.
- Proatividade e criatividade na criação e execução de campanhas promocionais.
- Conhecimento sobre o mercado de bebidas alcoólicas será um diferencial.
- Ter disposição e interesse em participar de eventos e visitar restaurantes e casas noturnas conforme necessário para execução das atividades.
- Inglês avançado (obrigatório)
- Espanhol é um diferencial.
Employee engagement: Trabalhar em compliance com as diretrizes da cia.
Critical Experiences for Success
- Experiência prévia em empresas de bens de consumo.
- Experiência no canal on-trade ou na categoria de bebidas será considerada um diferencial.
- Perfil analítico, com habilidades comprovadas em análise de dados e métricas.
- Excelentes conhecimentos do pacote Office, especialmente Excel.
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
PERKS OF WORKING WITH US
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement
Compensation, Paid Time Off & Retirement
- Competitive Pay Package
- Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
- Retirement/Pension Plan
Health & Wellbeing
Health & Wellbeing
- Medical, Critical Illness, and Life Insurance
- Calm Meditation App subscription (free)
- Employee Assistance Programs
- Best-in-class, family-friendly, and inclusive leave policies
Additional Benefits
Additional Benefits
- Flexible work arrangements (depending on role/office/site location)
- Access to E-learning Platforms and Career Development programs
- Travel Discounts ( i.e., hotel and car rental)
- And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Be a Part of Our Culture
BE Fearless
We empower our teams to question, challenge and innovate.
This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.
BEHAVE LIKE Family
We treat each other, and our communities, like family. Always.
We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.
THINK LIKE A Founder
The spirit of entrepreneurship is at the heart of everything we do.
Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.
LIFE INSIDE BACARDI Career Stories
Be Fearless, act like a Founder.
Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.
