Posted
13-Sep-2024
Job type
Full time
Country
Spain
Location
Barcelona
Lead recruiter
Lucia Feijoo Soler
Function
Marketing
Reporting Line
South Europe Customer Marketing Director
On-site/Remote
On-site
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type
Permanent

YOUR OPPORTUNITY

Your Opportunity

As Activation Manager in KC, you will be responsible for the flawless execution of a BTL plan that positions Bacardi as one of the industry leaders in activation. Creating moments that matter for the consumer and being a key enabler to winning in the On Trade. 

You will have a strong footprint in the field and work closely with Business Managers and Field Manager covering all Madrid city and ensuring a cohesive approach to planning & execution activating our brands with consistency and effectiveness, according with local market needs and fully aligned with Brand/.Customer Marketing Managers.
You will build and develop best in class CPA capabilities at a local level that will enable us to win in the city. 

The nature of the role will mean that most of your time will be spent in the field supporting the Business Managers & the Heald of Field of Madrid to ensure the excellence in the plan’s execution.

RESPONSIBILITIES

With our consumer at the heart your key focus will be
  • Execute implementation of the “Winning In” customer marketing strategy in KC. 
  • Building long-term relationships with key strategic customers. 
  • Ownership of the A&P budget and tools allocated to the City. 
  • Responsible to coordinate and update bottom-up plan worked with BM’s and aligned with Field Manager and Customer Marketing Managers. 
  • Ensure negotiation, definition and execution of tailor made visibilities and activations in Key Cities with perfect execution. 
  • BTL Agency Management: from briefing to execution. 
  • Evaluation of Activities developed in the City, M&E for Key Activities to ensure we continue with proven growth driver activities.
  • Influence during IAP process to ensure resources and activities needed are covered during IAP process. 

SKILLS & EXPERIENCE

The skills and experience needed to create your legacy
  • You will have an unrivalled passion for the On Trade and experience of delivering moments of "wow” in the sector. 
  • Minimum 3 years sales or marketing experience working preferably in the On Trade channel.
  • Experience of working with and influencing stakeholders to develop and implement clear agendas and longer-term execution plans.
  • Experience in balancing long and short-term priorities to create efficiencies. 
  • Comprehension of competitive market for brand and category. Comfortable interpreting data to develop initiatives to grow the brand in line with company values.
  • Experience of managing a budget and across multiple stakeholders.
  • Negotiation skills. 
  • English and Spanish required.
Personal Qualities
  • Performance driven with a focus on brilliance in execution.
  • Can adapt style to manage stakeholders to ensure the timely delivery of the planning process.
  • Actively builds and leads interactions between the functions to ensure plans are implemented and goals met.
  • Excellent organisation skills.
  • Ability to work under pressure and to deal with ambiguity.
  • Team player and strong desire to be part of a winning team.
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. 
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience


Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 


U.S. applicants have rights under Federal Employment Laws.

PERKS OF WORKING WITH US

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE Family

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

THINK LIKE A Founder

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

LIFE INSIDE BACARDI Career Stories

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.

Watch our career stories